“Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted,” Nike wrote. Following the comments, Nike spoke on one of its Instagram posts, reminding people to be “kind,” “inclusive,” and encouraging. Several former Olympic athletes, including Caitlyn Jenner, criticized the sponsorships and misgendered Mulvaney. Countless videos appeared online throwing Bud Light beer into the trash and pouring it down the drain. In retaliation, Mulvaney’s posts were flooded with aggressive comments and threats to boycott the companies. Just last week, Mulvaney was slammed with online hate after sharing sponsored Instagram posts promoting her brand deals with Bud Light and Nike. However, as anti-trans discrimination persists and transgender people continue to be targeted in America’s political culture wars, progressive companies and trans brand representatives face conservative condemnation. Companies like Pantene, Gillette, Citi, and Adidas have made headlines for hiring trans actors and pledging their support. National brands have increasingly featured trans inclusion in ads over the last several years, but it still isn’t the norm.
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